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Ethical theories are sometimes divided into "consequentialist" theories and "deontological" theories. Consequentialist theories stress the importance of the consequences of our actions (or of adopting ethical rules) for determining their goodness or rightness. Utilitarianism is a consequentialist theory. Deontological theories do not stress consequences. (For example, a deontologist may attempt to show that certain rules of action follow logically from certain ethical concepts and some uncontroversial assumptions.) Kant's ethical theory is deontological because he tried to show that the mark of a correct moral maxim is that it can be universalized without logical contradiction. Good consequences were not part of the criterion.

Among secular philosophers, one of the most common alternatives to utilitarianism is a theory of moral rights. Rights are typically attributed to individuals and are intended to protect the individual from abuse and exploitation. Rights theories are often at odds with utilitarianism because they also insulate the individual from the results of utilitarian calculations. It might be, for example, that human welfare would be increased if a blind person were given one of your eyes. In spite of this fact, most theories stressing rights would allow you to veto the transfer.

The justification of rights is a difficult task, and there is no agreement on how to carry it out. Different theorists take different approaches:

If we can justify a basic right to liberty, we may then be able to justify a right to free speech as a corollary of that basic right.


Reference: John Rawls A Theory of Justice, Alan Gewirth Human Rights, and Loren Lomasky Rights, Persons, and the Moral Community.